
Introduction to Business Model Generation
Learn how to develop your own business model in less than 1 hour!
This online course is an introduction to the 9 building blocks of the business model canvas developed by Alexander Osterwalder and Yves Pigneur in their book “Business Model Generation”
In this course, I will go through each of the building block of the business model canvas.
Each lesson describe one of the building block of the business model canvas is in a different video.
We will talk about:
- Customer Segment
- Value Proposition
- Channels
- Customer Relationship
- Revenue Streams
- Key Resources
- Key Activities
- Key Partnerships
- Cost Structure
At the end of this course, you will be able to understand what is a business model, the 9 building blocks and you will be able to create your own.
if you are looking to start a business you can also check our courses on Business Planning.
Your Instructor

Laurent Timmermans is the founder and Managing Director of ATHENASIA Consulting Limited based in Hong Kong since 2012.
With his team he is helping people to start and grow their business through a range of solutions including:
- Business plan development,
- Company setup and maintenance (in Hong Kong)
- Pre- IPO services
More on: athenasia.com
Through this company, he is managing a team of 10 professionals and he has been involved in many consulting projects mainly in the area of business planning from small startup up to to pre-IPO businesses (his biggest plan was for a Chinese company with RMB1.5 Billion turnover looking for IPO).
He is also a part time lecturer at university (in Hong Kong) teaching Management and organisational behavior subjects.
Prior opening his company, Laurent worked in management consulting in the area of performance improvement and learning and development.
He earned 2 master degrees in management sciences and work sciences from top European Universities and can communicate with you in French, English, Portuguese or Spanish.
More about me on Linked in: hk.linkedin.com/in/laurenttimmermans/
Course Curriculum
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StartIntroduction (1:44)
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Start1. Customer Segment (5:50)
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Start2. Value Proposition (8:14)
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Start3. Channels (8:11)
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Start4. Customer Relationship (2:54)
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Start5. Revenue Streams (10:36)
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Start6. Key Resources (4:12)
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Start7. Key Activities (1:33)
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Start8. Key Partnership (6:02)
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Start9. Cost Structure and Conclusion (12:02)