Introduction to Business Model Generation

Learn how to develop your own business model in less than 1 hour!

This online course is an introduction to the 9 building blocks of the business model canvas developed by Alexander Osterwalder and Yves Pigneur in their book “Business Model Generation”

In this course, I will go through each of the building block of the business model canvas.

Each lesson describe one of the building block of the business model canvas is in a different video.

We will talk about:

  • Customer Segment
  • Value Proposition
  • Channels
  • Customer Relationship
  • Revenue Streams
  • Key Resources
  • Key Activities
  • Key Partnerships
  • Cost Structure

At the end of this course, you will be able to understand what is a business model, the 9 building blocks and you will be able to create your own.

if you are looking to start a business you can also check our courses on Business Planning.


Your Instructor


Laurent Timmermans
Laurent Timmermans

Laurent Timmermans is the founder and Managing Director of ATHENASIA Consulting Limited based in Hong Kong since 2012.

With his team he is helping people to start and grow their business through a range of solutions including:

  • Business plan development,
  • Company setup and maintenance (in Hong Kong)
  • Pre- IPO services

More on: athenasia.com

Through this company, he is managing a team of 10 professionals and he has been involved in many consulting projects mainly in the area of business planning from small startup up to to pre-IPO businesses (his biggest plan was for a Chinese company with RMB1.5 Billion turnover looking for IPO).

He is also a part time lecturer at university (in Hong Kong) teaching Management and organisational behavior subjects.

Prior opening his company, Laurent worked in management consulting in the area of performance improvement and learning and development.

He earned 2 master degrees in management sciences and work sciences from top European Universities and can communicate with you in French, English, Portuguese or Spanish.

More about me on Linked in: hk.linkedin.com/in/laurenttimmermans/


Course Curriculum


  First Section
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After purchase, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!